Internet Traffic
Internet Traffic is the steady stream of data that is the Internet... email, online games, online movies, streaming music, or maybe just the standard website... every time that you visit a site or destination, you are a portion of that sites Internet Traffic.
And, if you visited that site via an email message, search engine or maybe clicking on an advertisement - you are also part of that sites "Targeted Traffic".... Pretty cool eh?
Targeted Traffic is the pulse of an online business. Without a constant stream of consumers to that website, there is absolutely no way that it can generate sales and profit.
Banner Ads can be a great source of high quality direct traffic for your website if you manage your banner ad campaign wisely. If your main purpose is to generate more sales by attracting traffic - which should be the main goal of any e-commerce site - you will have to select sites to post banners on that are frequented by your target audience. And since their visitors are already looking for a website like yours when they search using the keyword that you have selected for your ad, you can usually expect to get highly targeted traffic.
With Banner Ads, as with any form of advertising, there are no set-in-stone rules to follow in order to achieve good results. Trial and error are the name of the game here, but writing compelling text and using good images that really "pop" are key to grabbing the viewers' attention and motivating them to act.