Affiliate Marketing

According to the Affiliate Summit held in early November 2003 in New York City, affiliate marketing is a $14 billion industry - (Source: Marketing Sherpa)

Affiliate marketing is booming

It's not a new concept at all. In fact, people have made money as middlemen for thousands of years. But recently, this ancient concept has taken on a new form of life. Today, a unique kind of middleman is making money on the Internet. These people are known as "Affiliates".

What is an Affiliate? - An "Affiliate" is a company or a person that connects the seller of products or services with buyers of products or services. 

Forester Research reports that affiliates deliver 13% of retail sales today. In fact, the National Retail Federation's Shop.org cites that affiliate marketing is one of the most effective methods for enabling online retail commerce, a $95 billion industry. This industry is expected to grow to approximately $230 billion by 2008. (Source: Forrester Research, August 2003).